Gillette HYDRA GEL
Scope | Global Design Strategy + Brand Architecture & Identity + Package Design
North American & Latin America
Recognizing a shift in the male grooming marketplace, Gillette wanted to launch a brand-new line of better-for-you, ingredient driven personal care products. Following the successful brand identity refresh for Clear Gel & Invisible Spray, P&G again reached out to Love & The Machine to help concept and create this new product category for Gillette. It was important to strike a balance between incorporating and building on key brand equity, while simultaneously announcing a new, innovative, ingredient driven line.
Meet Hydra Gel
