novomer
Scope | Naming + Illustration + Iconography + Strategy + Brand Identity + Graphics Library + Website
Science and branding are not often used in the same sentence, but Novomer isn’t your typical chemistry company. They came to Love & The Machine with a challenge: translate complicated science into a compelling brand voice to make us attractive for acquisition. We started by reframing the way they positioned themselves in the market and ended with a completely new brand identity.
