Make Love Not Brands®
Love & The Machine is a creative company that is great at building brands, but even better at building relationships. That’s because we
LISTEN DEEPLY. THINK HUMANLY. CREATE FEARLESSLY
Amy
Managing Partner. Strategy. Client
Dan
Design Partner. Creative
Sarah
Client Supervisor
Our Love Language in Action
We don’t just build brands, we build emotional ecosystems that people fall in love with.
Below is a collection of some of those stories.
SKILLS: Strategy • Consumer Ethnography • Positioning • Fragrance Development • Packaging Design • Storytelling • Amazon PDP
UNTOXICATED
Untoxicated, a sensitive skincare startup founded due to the owner's struggle with eczema, engaged L&TM to refine their brand storytelling and packaging for their DTC channel and future retail expansion. L&TM researched clean vs. clinical beauty, sensitive skin concerns, and the competitive landscape. This allowed us to clarify and amplify Untoxicated's brand through strategic design and smart copywriting
The lion share of my professional experience has involved creative outputs that require a fair amount of massaging to get to an outcome everyone's excited about - and I've been amazed at the degree to which L&TM nails first time.
Annie Meyer
Founder, Untoxicated Skincare
Skills: Market Intelligence • Positioning • Brand Architecture • Brand Identity • Packaging Design
STEM
Our clients came to us with an idea to disrupt and energize a stale consumer category. We helped them build a 360 brand vision; and brought it to life.
The work that Love & The Machine did on STEM was truly amazing, insightful, strategic, creative and quick - It's our most successful new product launch
Rachel Fiely
Former Director of Innovation, SC Johnson
SKILLS: Consumer Strategy • Big Idea Positioning • Packaging Design • Art Direction • Fragrance Naming
VACAY WAY
The Glade global team partnered with Love & The Machine to help design a program that would stand out from the Spring season sea - of - sameness . By uncovering unique consumer insights, which drove differentiated positioning and led to an exciting and unexpected creative campaign, this internationally launched ‘24 collection was so well received that it was expanded and extended into ‘25.
Once again, we are thrilled with the work – there’s so much positivity coming from all of our markets
Emily Swenson
Brand Manager, Glade
SKILLS: Strategy • Brand Identity • Packaging Design • Illustrations • Graphics Library • Photography + Art Direction
BRACH’S
Brach’s had always been considered a classic candy brand, but that vintage vibe wasn't making it relevant to the next generation. A full brand and packaging redesign, built on the joy of connecting through candy, helped move Brach’s from the past into the present.
By staying true to their philosophy, Love & The Machine rediscovered the emotional value of our most meaningful category leader. With a lens on inclusivity, the final expression respects 100+ years of quality and nostalgia while modernizing all the feels - thoughtfully bringing consumers into our legacy and the future.
Alberto Zapata
Senior Creative Director, Ferrara
SKILLS: Strategy • Consumer Ethnography • Positioning • Fragrance Development • Packaging Design • Storytelling • Amazon PDP
TRUE
DIFFUSING MIST
How do you translate complex science in a way that feels relevant, approachable and interesting to the consumer? This was the challenge our new product innovation clients brought to us and the one we solved through consumer-centered storytelling + unexpected creative translations
L&TM Team. THANK YOU!
We are super happy and are so proud to show off the work!
Priyanka Karnik Bradley
Senior Brand Manager, SCJohnson
SKILLS: Casting • Photography • Art Direction
OLAY
When Olay was ready to launch its new product portfolio, they came to Love & The Machine to help capture their commitment to natural beauty.
Working with Dan and Amy on the Olay job was a joy as they are the perfect duo of creativity, efficiency, kindness and trust. The ecosystem they generate makes for a stress free environment, which always leads to better results.
Erika Dufour
Photographer
SKILLS: Packaging Design • Art Direction
AMERICANA
Our client was looking to build upon the success of their seasonal LTO programs to capture more micro occasions. In partnership with Walmart, we helped them build a collection that celebrated Americana while simultaneously highlighting Glade’s 70th anniversary.The program successfully grew from a pilot test to a national roll out.
We deeply appreciate your creativity, flexibility, business understanding, and collaborative spirit. These qualities have helped us not only deliver great work but also build trust and momentum for the future.
Mai Hammad
Brand Director, Glade NA
SKILLS: Strategy • Website Design • Illustrations • Copywriting • SWAG design
DANCING
WHILE CANCERING
The non-profit, Dancing While Cancering™ The Maddie Kramer Foundation was born from loss but inspired by love; however, the website lacked the heart and spirit of the little girl who inspired it all. Our job was to bring Maddie’s light to life through every touchpoint.
Love & The Machine possesses an unparalleled combination of artistry and strategic vision. We are truly blessed for their talents and their transformative impact to our brand.
Scott Kramer
Co-Founder, Dancing While Cancering
SKILLS: Consumer Strategy • Big Idea Positioning • Packaging Design • Fragrance Naming
CONFIDENCE
COLLECTION
For this Limited Time Offer, Love & The Machine drove a consumer insights workstream that flipped conventional category communication on its head and led to a bold, unfiltered and confident Spring Collection
Wow! You guys are the best
Karen Lassiter Bryan
Global Brand Design Manager, Glade
SKILLS: Strategy • Packaging Design • Illustration • Graphics Library
RAID
To help extend their Safe for Families portfolio, RAID came to Love & The Machine to reposition and redesign a liquid-electric plug-in for the global market. What our client knew were product benefits, parents, the consumer target, saw as potential barriers to use. L&TM knew the key was to identify a universal, emotional, human connection, even in a category that is functionally driven
Just a quick note of thanks to Love & The Machine.We shared the work with our CMO and she absolutely loves it!
Carter Thomas
(Former) Global Brand Design Director, SCJohnson
SKILLS: Architecture Design Principles • Packaging Design • Photo Design • Retouching
GLADE FRESH
COLLECTION
Fresh has been the leading scent camp in Air Care forever. However, the space was over-saturated with a sea-of-same, laundry-centered fragrances. We helped Glade use their fragrance expertise to redefine and elevate what fresh fragrances could be.
The Fresh Collection has been one of our most successful recent launches. Our retailers our thrilled, we are thrilled. Thanks Love & The Machine. We love working with you!
Kelli Carbajal
Marketing Manager, Glade
SKILLS: Positioning • Brand Identity • Packaging • Illustrations • Social Media
GRAINFUL
Grainful reached out to Love & The Machine to help take them through a complete rebranding process. We started by guiding them through deeper consumer learning, which unlocked new positioning, inspired disruptive packaging and generated exponential retailer distribution growth.
The rebranding and disruptive packaging has had an immediate impact. It was incredible. You are a trusted and valued team member.
Tony Eisenhut
Co-Founder + Managing Direction, - Grainful
SKILLS: Strategy • Masterbrand Identity • Brand Identity • Naming • Packaging • Video • Merchandise • Digital • Illustrations
SUR
Our clients came to us to help launch their first B-to-C product. L&TM showed them how they could stand out in a crowded space, explain complicated product science in a simple and meaningful way and successfully build a long term relationship with serious athletes.
Love & The Machine has evolved our brand into a powerful dose of inspiration and created a community of Phyto Rebel athletes.
Jeff Van Drunen
Founder - SUR Phytoperformance
SKILLS: Brand Identity • Packaging • Brand Architecture
GILLETTE
We began our relationship with Gillette when we were asked to redesign their signature Clear Gel APDO line in order to make it feel fresh and relevant for a younger consumer. The project extended into a full refresh of their APDO line for North and South America and was followed by Love & The Machine partnering with Gillette to develop and launch an entirely new better-for-you, deodorant line.
I just came from a meeting with the head buyer from Sam’s Club. He held up the work you did for us as an example to other brands of what they should be doing.
Anuj Chhabra
Brand Manager - Gillette
SKILLS: Strategy • Brand Identity • Product Naming • Website Design • Illustrations • Iconography
NOVOMER
Science and branding are not often used in the same sentence, but Novomer isn’t your typical chemistry company. They came to Love & The Machine with a challenge: translate complicated science into a compelling brand voice to make us attractive for acquisition. We started by reframing the way they positioned themselves in the market and ended with a completely new brand identity…and a company sale!
I can’t tell you how thankful I am you guys were involved.Thanks for becoming part of the family
Jeff Uhrig
CEO, Novomer
STEM™
Create a new brand of pest control products
that honors its nature x science roots
Windex® DISSOLVE™
Scrubbing Bubbles® DISSOLVE™
Fantastik® DISSOLVE™
Define the future of pod-based green cleaning
for a portfolio of established brands
NOVO22™
Create a new brand of pest control products
that honors its nature x science roots
Our team loved how descriptive this name was and how it really touted our key advantage, consumers loved how it aided their understanding of the product!
Thanks again to you and your team for all of the great naming work!
Sarah Woodnorth
Senior Brand Manager, SCJ Home Cleaning
WHEN PEOPLE LOVE YOU,
YOU NEVER HAVE TO SELL TO THEM
Let’s Keep the Love Flowing
Whether you’re a brand ready to move the hearts or a creative ready to make magic - let’s start something beautiful.