Grainful
Scope | Strategy + Brand Identity + Package Design + Graphics Library + Social Content
Grainful is a small, independent maker of healthy, frozen, grain-based meals.
After several packaging redesigns, they were still struggling to find their signature voice and to attract the interest of their target, the highly coveted Millennial shopper. Adding to the challenge is their location in the frozen aisle; a place through which people move quickly due to the cold temperatures and the difficulty of seeing product behind the often-obscured freezer doors.
We were brought in to help them define their brand point of view and bring it to life, initially, through packaging design. In order to compete, we knew Grainful needed to be brave. We devised the central idea of “Powering Everyday Adventure” and each box, through the use of custom illustrations, typography and color, tells a sku specific story about an everyday adventure. Every box and flavor story feels as personal and friendly as Grainful, the company, is.
The results were swift and impactful. New brand positioning and packaging helped Grainful:
- Increase distribution with existing retailers by over 600 stores
- Catapult new product placement at retail giants like Meijer and Kroger.
- Secure media coverage with outlets like Self Magazine and the Today Show, driving significant online engagement
