Opportunity / Problem

A relatively new entrant into the healthy frozen food category approached us to help them completely re-brand their offerings. Their existing packaging and personality were too generic and not reflective of their unique, small craft brand status. The challenge: Help Grainful establish their voice and position them for an enduring brand identity.

Key Discovery  / Strategy

The frozen food aisle is a crowded space and the one place in the grocery store where shoppers are not typically adventurous. In order for a small player like Grainful to attract attention, they had to move beyond a benefit driven health message and create an emotional connection to their consumers. So we positioned Grainful to "Power Everyday Adventures" and created custom illustrations bring those stories to life.

Response / Results

The new strategy and packaging officially launched on March 1st, with products set to hit stores shortly thereafter. Stay tuned….