Dancing While Cancering
Scope | Strategy + Brand Identity + Website + Illustrations + Graphics Library + Merchandise
In 2018 Scott & Pammy Kramer lost their 2.5yr old daughter, Maddie, to a rare form of cancer. Instead of retreating to grief, they emerged from this harrowing time dedicated to celebrating Maddie’s life by shining her light on other pediatric cancer patients through their signature Smile Pack program and their #BattleWithJoy campaign. The non-profit, Dancing While Cancering™- The Maddie Kramer Foundation, was the touchpoint for engagement but it lacked the heart and spirit of the little girl who inspired it all.
